Emirates Telecommunications Group Company, known as e&, has revealed a new “etisalat” identity as the company marks its 50th anniversary.
The company said “etisalat” is the name it is taking forward, reflecting its heritage, strategy and ambitions for the artificial intelligence era.
The Group said its strategy continues to focus on connecting people, enabling businesses and developing the infrastructure required to support intelligent systems.
According to the announcement, the etisalat name represents connection, a purpose that has guided the company throughout its 50-year history.
The Group plans to use the new “etisalat” identity across its corporate communications going forward.
Source: Etisalat Group
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