ADNOC Distribution has launched Engage by ADNOC, the UAE’s first full-funnel retail media network operated by a mobility and convenience retailer. The platform enables brands to connect with customers across ADNOC Distribution’s physical and digital ecosystem using first-party data, AI and advanced analytics.
Powered by ADNOC Distribution’s extensive customer network, Engage by ADNOC gives advertisers access to one of the UAE’s highest-frequency consumer audiences while supporting the company’s strategy to accelerate growth in its non-fuel retail business.
Key highlights:
• First full-funnel retail media network operated by a mobility and convenience retailer in the UAE
• Reaches nearly 700,000 daily service station customers
• Supports more than 250 million annual transactions
• Powered by insights from over 2.7 million ADNOC Rewards members
• Expected to generate more than $25 million in cumulative gross profit during its first five years
The platform enables brands to advertise across:
• ADNOC Rewards app and online platforms
• Digital screens at service stations
• Oasis by ADNOC convenience stores
• Integrated physical and digital customer touchpoints powered by AI, analytics and first-party data
According to ADNOC Distribution, Engage by ADNOC supports its long-term strategy to expand non-fuel retail while creating a new scalable revenue stream through data-driven advertising solutions.
Source: ADNOC Distribution
Disclaimer: This post is for informational purposes only and should not be considered investment or financial advice.
